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The Domain Name Game
by: Matthew Noel
You probably know that a domain name is a name given to a website or email account. Because IP addresses mark individual computers, the domain name is usually much easier to remember as it can be a catchy phrase or an on target description of what the website has to offer. In this day and age, the game of domain name selection is heated and often times a demanding field.

What does an effective domain name get you, anyway?

You may ask yourself why is it so very important to have a good domain name for your website. Besides being the best way to attract your customers, it is one of the best ways to have customers remember you. The returning customer is after all the best one to have. Yet, many websites fail at this point simply because there are so many other, just as good if not better, websites out there. Having a good, on target domain name is necessary for name recognition.

Finding Your Domain Name

Just like writing a jingle for a commercial, having an effective domain name should be something that people will remember. Catchy phrases or very targeted phrases can be the best way to get the attention of the user. More than likely, the first time they find you will be through advertisements or through a web search. But, once they are there, getting that domain name into their heads for next time is necessary.

But, its not really that easy. There is huge competition of domain names and many times you will find that the ‘good ones’ are already taken. But, when you get creative and think outside of the box you can really find the right niche and make your domain name the next one to be remembered.

There are also many information portals now devoted to the subject and we recommend reading about it at one of these. Try googling for “domain names” and you will be surprised by the abundance of information on the subject. Alternatively you may try looking on Yahoo, MSN or even a decent directory site; all are good sources of this information.

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